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	<title>Real Life Selling &#187; social media</title>
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		<title>LinkedIn: Should you share your connections?</title>
		<link>http://www.reallifeselling.com/sales-culture/linkedin-should-you-share-your-connections/</link>
		<comments>http://www.reallifeselling.com/sales-culture/linkedin-should-you-share-your-connections/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 14:36:12 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[sales culture]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.reallifeselling.com/?p=206</guid>
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			<content:encoded><![CDATA[<div id="_mcePaste"><a href="http://reallifeselling.com/wp-content/uploads/2010/04/3470183543_43264ae294.jpg"><img class="size-medium wp-image-207 alignright" title="3470183543_43264ae294" src="http://reallifeselling.com/wp-content/uploads/2010/04/3470183543_43264ae294-300x205.jpg" alt="" width="300" height="205" /></a>Recently I attended a local technology networking event. There seems to be about one a day here in Cambridge, but in general they&#8217;re pretty good and you get to meet some interesting people. This event was no exception and I left having had some useful chats and with a few business card in my pocket. The next day I did what we should all do, <strong>follow-up</strong>, so sent one or two emails and also invited some people to connect with me on <a title="LinkedIn" href="http://www.linkedin.com/"><span style="color: #000000;">LinkedIn</span></a>.</p>
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<p>Now personally I think LinkedIn is an excellent tool. It&#8217;s a great way to get in touch and stay in touch with people you know. Also from a sales perspective it&#8217;s very useful for getting introductions to people. If you search for someone you&#8217;d like to meet and they are two degrees away (only one contact between you), then you can ask your contact for an intro and away you go. If you can&#8217;t get an introduction or they are three or more degrees away you can at least research the person prior to cold-calling. So you know where they&#8217;ve worked before, their career trajectory, their education, etc. All very useful background.</p>
<p>Returning to my networking event; one of the people who I invited to connect to me did so, but on closer inspection I noticed that his contacts were hidden. This is a well-documented option and obviously I&#8217;ve come across it before, but for some reason this time I found it <strong>really</strong> annoying. Is it just me or is this against the whole ethos of LinkedIn? Surely joining a social network that&#8217;s based on the power of networking &amp; introductions, connecting with someone and getting to see all of their connections but refusing to share your own is just plain mean?</p>
<p>I can understand why someone might choose to do this. If you&#8217;re in sales you may not want to show possible competitors who your customers are, you may want to avoid a headhunter farming your contacts, or you may just feel that you&#8217;ve gathered your them over the years, why you should share them? I thought about this early on when using LinkedIn and in the end decided that for LinkedIn to work best there has to be a degree of reciprocity (you show me yours and I&#8217;ll show you mine), otherwise it wouldn&#8217;t be half as powerful as it is. If everyone hid their contacts where would we be?</p>
<p>So let&#8217;s see what you think&#8230;</p>
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